Key Projects
Contributions
Lead marketing initiatives that grow the sneaker community and connect them with the tastemakers in the culture — from key boutiques and brands to elite athletes and collaborators.
Partner with teammates across functions in global, geography and city, to create product journeys with a dynamic content and launch toolkit, keeping authenticity and the consumer at the center.
Integrate SNKRS and key product with sport moments, leveraging insights and partnerships to influence how the brand activates digitally and physically for the consumer.
Impact
Collectively delivered over 300 premium stories and elevated launch experiences per year on average in SNKRS North America.
Contributed and led SNKRS marketing plans, resulting in a 24% increase in daily active users in FY22 YoY and the highest ever performance in FY23.
Optimized the content series “This Week in SNKRS” to become the platform’s highest-engaged content franchise in North America in FY22-24.
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