Hola.
I am a Mexican-American, first-generation storyteller that has grown up with two cultures, two languages, and in between two large demographic generations.
I have a passion for telling stories that are authentic and relatable. I believe that storytelling carries immense weight and influence. Done right, they can inspire the youth to be better than the generation before them, give marginalized communities the platform to elevate their representation, and give everyone a deeper sense of understanding of the dynamic subcultures around them.
With a background in brand/digital marketing, I strive to create these stories through collaboration, strategy and digital platform knowledge. Namely, I’ve been able to do so with organizations like Youth Movement, Eugene Emeralds and Nike.
You can find samples of my work within my site, and please reach out if I can be of value for any project at the intersection of sport/culture/engagement.
‘Someone is going to be able to do the thing you want to do, so it might as well be you.’
-Shea Serrano
Highlights
+5 years in brand marketing and event planning with sports/lifestyle brands (Nike, Eugene Emeralds, Youth Movement)
Executed global & local campaigns within sports and sneaker culture (led digital marketing campaigns for all five Nike Basketball signature athletes, built 365 storytelling frame for the Nike SNKRS App in North America)
Earned Business Administration degree from the University of Oregon (2019)
Let’s Connect
Location: Portland, OR
LinkedIn: linkedin.com/in/abranarreolahernandez