Key Projects
Contributions
Built seasonal plans with data-driven insights and goals across content type and placement, maximizing the value and strength of stories.
Developed and delivered briefs to athletes and creative partners, collaborating throughout the full process to ensure final outputs were realized successfully.
Managed and oversaw global basketball stories across all brand channels, connecting with all relevant stakeholders to maintain digital calendar integrity and purpose with brand storytelling.
Conceptualized and built frameworks for digital activations and experiences, driving clarity and understanding for stakeholders on new initiatives and stories.
Partnered with categories across the brand to execute larger brand stories and moments, resulting in optimized engagement across all destinations in the Nike ecosystem.
Impact
Launched Gamer Exclusives, a new venture between NBA2K and Nike, connecting virtual activity with physical rewards and building a new cohort of members for both parties.
Executed Nike Basketball’s first TikTok challenge, bringing in 1.7B+ video views during the three-day promotional period.
Coordinated with various teams to execute a live Zoom call with Giannis exclusively for Nike members across the globe, a first of its kind for Nike Basketball.
Optimized digital strategies and linking journeys for various campaigns, resulting in favorable consumer experiences and clear metric understanding. Campaigns included but not limited to: Kobe Bryant Mamba Mentality Week, NBA2K Gamer Exclusives, signature athlete product launches, and (W)NBA Playoffs.
Teammates
Emma May, Global Brand Senior Director
Alex Muecke, Global Brand Director
Nuwoe Goteh, Global Brand/Social Manager
Bas Tacoma, Global Brand Manager
Chad Foster, Global Brand Manager
Frances Kershaw, Global Brand Manager
Tracy Cheung, Global Direct Stores Brand Manager
Marci Kolar, Global Brand Specialist
Matthew Weissman, Global Technical Producer