https://abranarreola.com/experience daily 0.75 2025-03-22 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603075466179-OUJ0O5IMHKUQO887ADMQ/NBB_Comps1.jpg Experience - Impact Launched Gamer Exclusives, a new venture between NBA2K and Nike, connecting virtual activity with physical rewards and building a new cohort of members for both parties. Executed Nike Basketball’s first TikTok challenge, bringing in 1.7B+ video views during the three-day promotional period. Coordinated with various teams to execute a live Zoom call with Giannis exclusively for Nike members across the globe, a first of its kind for Nike Basketball. Optimized digital strategies and linking journeys for various campaigns, resulting in favorable consumer experiences and clear metric understanding. Campaigns included but not limited to: Kobe Bryant Mamba Mentality Week, NBA2K Gamer Exclusives, signature athlete product launches, and (W)NBA Playoffs. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603075423684-TV4WLL051Z3Q4719D654/NBB_Comps2.jpg Experience - Contributions Built seasonal plans with data-driven insights and goals across content type and placement, maximizing the value and strength of stories. Developed and delivered briefs to athletes and creative partners, collaborating throughout the full process to ensure final outputs were realized successfully. Managed and oversaw global basketball stories across all brand channels, connecting with all relevant stakeholders to maintain digital calendar integrity and purpose with brand storytelling. Conceptualized and built frameworks for digital activations and experiences, driving clarity and understanding for stakeholders on new initiatives and stories. Partnered with categories across the brand to execute larger brand stories and moments, resulting in optimized engagement across all destinations in the Nike ecosystem. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1664774913477-6EJW2JK10KHM0O3B8ZPR/Josh-20190917-0144.png Experience - Nike x 2K Gamer Exclusives https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1597629521189-SUH5LNUQCYPA1MIBLU76/FA20_BB_GiannisZF2_Action_Still_1920x1080+copy.jpg Experience - Zoom Freak 2 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1597629959761-5C13DRNVW1B9XHEQVOSQ/EQ5_5KxXkAENOba.jpg Experience - Adapt BB 2.0 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602483835412-9SR3EXVPPHXVBLW63NXI/pasted-image.jpg Experience - Mamba Mentality https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602484398522-IAB5W8S4RJBTSKOHT51V/IGF_LEBRON18_HAND.jpg Experience - LeBron 18 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1617170003208-L162V67OT4KD6OEM37UU/SP21_BB_CosmicUnity_GreenGlow_Detail_Upper_02.jpg Experience - Cosmic Unity https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602965548951-15FENRK6H5F80RD9QMKT/IMG_5789.jpg Experience - Contributions Reinvented sponsorship packages for Latin businesses and organizations, leading to creative entertainment opportunities and affordable entry points for participation. Sought after and participated in local community events, providing various materials to establish rapport and awareness for the Monarcas brand. Managed media controls during in-game programming, delivering high-quality entertainment and authentication to thousands of fans nightly. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603059911555-THCSAHPE4NRXCRKH6CAR/IMG_5952.jpeg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053256708-U3G74T5674I6EXO060ZS/%40eugeneemeralds+2020-10-18__131441.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053256788-10OSQL1ZXLGNTBTWEF0H/%40eugeneemeralds+2020-10-18__131441-5.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053257725-O52U5HGXQOJILP09YRU3/%40monarcasbeisbol+2020-10-18__131314.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053257564-5Q79SZ5WGXYYQBGHJXG6/%40monarcasbeisbol+2020-10-18__131250.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053262765-2FVNVXSVHAFX8LZ10S2D/%40monarcasbeisbol+2020-10-18__131402.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053473883-X03MVKJ858BCSVSE8OCM/%40monarcasbeisbol+2020-10-18__131330.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603053253200-EPQ3HRIJ9LTW5C99PCCY/%40eugeneemeralds+2020-10-18__131116.JPEG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602965380459-DGDDGUYPUCGN4YMMLBE0/1*vlzkEgu771qxRnn1d_34zg.png Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602965869728-HNJE1GJDIMUBNXQHL8RR/IMG_5788.jpg Experience - Impact The Eugene Emeralds won the 2018 Larry MacPhail award, given to the team with the top promotional effort in all of Minor League Baseball. The Monarcas cap was one of the top-performing apparel products in MiLB’s ‘Es Divertido her un Fan’ campaign. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603059996144-FX7HKOSAIT1YEB378X8E/42179678161_2bfefdcacc_o.jpeg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060517552-W00KISH4QCWU6QPI88XK/YM_169.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603059991486-2VBBLDDT35D9A4J6ARW7/40134494300_85f2b98792_o.jpeg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060516649-Y0L5JMLAIDEKUI2A4W9L/YM_137.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060542669-5ZR4ISHW70VI7FZ4KX0J/YM_75.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060578159-1B51I6Z79FNDG6OWKVSW/YM_132.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060755735-L5TATJ1X3TUPLW5TTKEX/YM_12.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060758016-J5SE5BZD4PHY6RNWQELX/YM_13.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603060007666-O9T3WJ6HS1EKD857FTBL/DSC0E7527.jpeg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603054971011-L00XBJYXSUZJK73Y8OO3/YMsmaller2.png Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603057506216-HTZZUICJDVV43T1UBITQ/38812135085_9c9e755e98_o.jpg Experience - Contributions In partnership with a co-director, recruited and developed a 20+ student team across four functions dedicated towards executing fully-funded field days for 200 Indigenous middle school students across the state of Oregon. Created project and teammate development plans with functional leads, ensuring personal growth and steady progress towards functional goals Drove conversations with department directors and organizations on the UO campus to create an immersive experience for participants in alignment with YM’s core pillars. Collaborated with various universities to lay foundations and guidelines for similar field day events, establishing a long-term strategy for empowering marginalized communities. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1538192587244-JG88ZBB06U5MU175S65R/fullsizeoutput_1132.jpeg Experience - Impact Executed the 4th, 5th, and 6th annual field days across the UO campus providing Indigenous youth with exposure to education, activity and cultural representation. Raised +$15K in funds and sponsor packages over three years to keep all logistics of the event expense free for all participants and chaperones. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742668919078-LW2QHHU7WZ7LM4ABB2J4/IMG_5885+2.PNG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742668977640-PQPL3PXD40SXYT4YPSHX/IMG_5889+2.PNG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742668940423-FFGTT1SWEAJCWNG6VE1X/IMG_5887+2.PNG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742668952467-7OY987VX7CTLN5EECQRD/IMG_5888+2.PNG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742668936844-R3NPKZPLIIHUD1VIKWR2/IMG_5886+2.PNG Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/13e911ef-5905-47ff-8fd8-892758d96096/SNKRS+P2.png Experience - Impact Collectively delivered over 300 premium stories and elevated launch experiences per year on average in SNKRS North America. Contributed and led SNKRS marketing plans, resulting in a 24% increase in daily active users in FY22 YoY and the highest ever performance in FY23. Optimized the content series “This Week in SNKRS” to become the platform’s highest-engaged content franchise in North America in FY22-24. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667473711-NI7DSLFYDQDOMYOD0QR0/IMG_5868.JPG Experience - SNKRS Pass x Partner Launches https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667475732-JX7VVBHUV6B0VLEL9RK9/IMG_5871.PNG Experience - Nike SB x Di'Orr Greenwood https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742669764573-KVBM37UHSX13YTWCNOVE/IMG_5890.PNG Experience - This Week in SNKRS https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667476128-OO5DP11YZ84L48L63L2B/IMG_5872.JPG Experience - Kobe IV Protro 'Mambacita' https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667477465-J3K8N7584T2QH5FQB9WY/IMG_5873.PNG Experience - SNKRS at NBA All-Star 2025 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667482623-ZS8AQP3DQ1K0Q7OV9CA3/IMG_5875.PNG Experience - Nike Do It Yourself, Powered By Rit https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667484513-F6RLEMFE859QI8SUIMVI/IMG_5878.PNG Experience - SNKRS Live: Kobe Halo https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1742667490520-ZX2O4QR631XH5NKDD0D8/IMG_5877.PNG Experience - Nike Dunk Low 'Philly' https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/ea09b456-848d-4500-a095-c85f596eba47/SNKRS+P1.png Experience - Contributions Lead marketing initiatives that grow the sneaker community and connect them with the tastemakers in the culture — from key boutiques and brands to elite athletes and collaborators. Partner with teammates across functions in global, geography and city, to create product journeys with a dynamic content and launch toolkit, keeping authenticity and the consumer at the center. Integrate SNKRS and key product with sport moments, leveraging insights and partnerships to influence how the brand activates digitally and physically for the consumer. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602968574378-SONO905GDCT9E3JMZ113/IMG_5790.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603075989827-KIJSSLE249OFL8JBX9W1/DSC_0262.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603682815104-PNYK1TVEFFVRPLGKMK3U/FA20_BB_GiannisZF2_Action_Still_1920x1080+copy.jpg Experience https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1654488891433-68UBPNNA6FNIKQ0AHKN1/IMG_973202144265-1.jpeg Experience https://abranarreola.com/personal daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603062051922-9JKJVBPRPRUACQW1EJIZ/IMG_7868.jpeg Personal — - Awards & Achievements Centurion Award - given to 100 undergraduate and graduate students across the 24,000 student population for dedication and outstanding service as student leaders. Most Valuable Peer - peer nominated as the individual that goes above and beyond for students served and for the health of the peer advisor program. https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1603076217707-XW4XN6XDX6SWUW8NKX6D/B6967B44-33D4-4ED4-B961-5BE80A803033.JPG Personal — https://abranarreola.com/home daily 1.0 2024-04-16 https://abranarreola.com/about-me daily 0.75 2025-03-22 https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602482479210-2COLYM88HMSVMUXWVQYC/image-asset.jpeg <p class="" style="white-space:pre-wrap;">Abran Arreola-Hernandez</p> - Highlights +6 years in brand marketing with sports/lifestyle brands (Nike, Eugene Emeralds, Youth Movement) Executed global & local campaigns within sports and sneaker culture; led digital marketing campaigns for key Nike Basketball signature athletes, powered the brand strategy for the Nike SNKRS App in North America) Earned Business Administration degree from the University of Oregon (2019) https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602456015684-XLRGGEJX4HS56T4S5E5W/C2767FFE-B88F-41F1-BDA4-1249A93B2F73.jpeg <p class="" style="white-space:pre-wrap;">Abran Arreola-Hernandez</p> https://images.squarespace-cdn.com/content/v1/59e2abb812abd921abf649d2/1602478683055-TVWNZ62PSPBP4CM47U5Y/D25542FE-FA18-42E9-A5BA-E3089255EA16.jpeg <p class="" style="white-space:pre-wrap;">Abran Arreola-Hernandez</p> - Let’s Connect Location: Portland, OR LinkedIn: linkedin.com/in/abranarreolahernandez https://abranarreola.com/racial-justice daily 0.75 2021-03-31